Sky AdSmart is the revolutionary approach to TV advertising which opens it up to businesses of all shapes and sizes. Sky AdSmart means different ads can be shown to different households watching the same programme.

Brands and businesses can now advertise on national channels, but to relevant audiences. Choose from thousands of audience combinations such as age, location, lifestyle - even pets.

This data comes from Sky and consumer profiler experts such as Experian. By letting advertisers cherry-pick their audiences, the power of TV can be used to greater effect by existing advertisers and also become accessible to smaller or location-specific businesses.

Is Sky AdSmart right for you?

If any of the below sounds like you then Sky AdSmart could be the answer:

• You want to use the most effective form of advertising to grow your business.

• You want to speak directly to your relevant audience.

• You want to restrict your advertising to a specific region, city or even postcode area.

• You want to increase sales and/or brand awareness.

• You want to stand out against competitors.

• You want your brands to be seen in a premium/talked about environment.

• You only want to pay when your ad is seen, rather than just a few seconds.

Channels

Below is the list of channels that are currently ‘AdSmartable’.

Wagon Films is a trusted partner of Sky AdSmart. Here’s a selection of Sky AdSmart TV commercials we’ve produced: